$1.1 million in debt. 10 years

22,700 sales

What Nobody Tells You About Building a Business

This isn't a course on how to start a business. You can google that. This is a playbook on how to survive a business — the parts that cost me a decade and more money than I'd like to write down, written by the person who paid for them.

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Read it or listen to it. Every module comes with a voiceover. Payment plans available at checkout with Afterpay and Klarna.

🚀 THE CORE PLAYBOOK

$247

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How to Run a Business That Actually Works

Before you Begin: Business Starter Guide
8 Modules — Written, with a voiceover for every one
The Blueprint — The one document you actually fill in, one section per module
5 AI Prompts — Built to run these frameworks, not generic ones
4 Tools — Competitor Cheat Sheet, Supplier Comparison Sheet, Margin and Break-Even Calculators, SOP Template
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Upgrade Any Time — Move up to the Full Playbook whenever you want and only pay the difference

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💎 THE FULL PLAYBOOK

$395

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How to Run a Business That Actually Works — And Survive the Things That Break It

Before you Begin: Business Starter Guide
11 Modules — Written, with a voiceover for every one
3 More Than the Core — The platform that removes you overnight, the growth that drains your cash, and the money you borrowed to fix it
11 Blueprint Sections — The one document you actually fill in, including the cash-to-grow calculator
32 AI Prompts — Across 8 categories, built to run these frameworks
16 Tools in The Vault — What I actually use, with an honest note on when each isn't worth paying for
4 Tools — Competitor Cheat Sheet, Supplier Comparison Sheet, Margin and Cash Calculators, SOP Template
Lifetime Access

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Nothing held back for a second product.

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Hi I’m Jennifer,

Founder · 10 years · 22,700 sales

I started this business on eBay in 2017 with no experience, no mentor, and no idea what any of the numbers meant. I have a criminal justice degree. No MBA, no GIA, no plan.

I've since done 22,700 sales across three platforms and my own site. I've also carried $1.1 million in business debt, let go of nearly my entire team in one week, sold the office furniture, and rebuilt from a room.

Everything in this playbook I learned the expensive way — by getting it wrong first, usually while it was costing me money.

There are more resources for starting a business than ever. What there isn't is anyone telling you what happens when sales are climbing and your bank account is shrinking. That's what this is.

No MBA. No mentor. No shortcut

Which is exactly why this is written in plain words, by someone who had to work it out alone.

$1.1 million in debt, paid down

I'm not writing from a good quarter. I'm writing from the far side of the worst version of this.

22,700 sales across Shopify & Etsy

Ten years of selling a physical product, through every platform change and every mistake.

"You can be profitable and broke at the same time. Nobody explains that until it's already happening."

Module 8 — Millions in Revenue. Where the Hell Is the Money?

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